Tough Enough to Wear Pink was created by entrepreneur and breast cancer survivor Terry Wheatley in 2004 with Karl Stressman, former director of special events for Wrangler and former commissioner of the Professional Rodeo Cowboy Association (PCRA), to bring the sport of professional rodeo and the western community together to rally against breast cancer. The campaign has raised millions of dollars for breast cancer charities, much of which stays right in the community.

This is your chance to give back to OUR community! 101.7 The Bull is selling Tough Enough to Wear Pink t-shirts with all proceeds benefiting the American Cancer Society and the North Lee County Relay for Life.